Apple Blocks iPhone Developers from Using GPS for Targeted Ads

Apple Blocks iPhone Developers from Using GPS for Targeted Ads: "Apple announced that it would prevent third-party iPhone developers using its Core Location framework from designing apps that deliver targeted ads to iPhone users. Normally, the Core Location framework is used to build apps that leverage the users location, such as ones that locate restaurants or other nearby points of interest. Apple's reported attempt to purchase mobile display specialist AdMob in 2009 suggests that the company could be exploring ways to port advertising on its mobile devices, although that rumored maneuver could have also been part of the escalating battle between Apple and Google over the smartphone space.
- Apple announced on Feb. 3 that it will prevent third-party iPhone developers
from leveraging the popular smartphones GPS
to display mobile advertising. In a news item on its developer site, Apple
announced that it has placed particular feature restrictions on its Core
Location framework, which a...

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(Via eWEEK Technology News.)